市場、民意和社會調查 術語 征求意見稿

GB/T26315—××××1市場、民意和社會調查術語本文件規定了市場、民意和社會調查中常用的術語GB/T3358.2統計學詞匯及符號第2部分：應用統計（GB/T3358.2-2009，ISO3534-2:2006，基于特定目的，按照一定規范收集、整理信息，進行分析和呈現的用數值形式對所觀察的結果進行描述和解釋，如使用問卷(5.3.1)、民意測驗、市場GB/T26315—××××2使用統計數據和/或社會科學方法和技術，執行市場、民意和社會調查研究領域的整個或部分項目<調查>專門為解決某類問題或實現特定客戶的某一目標而設計的調查。服務提供者(3.9)將部分職能或流程委托給外部的組織GB/T26315—××××3不誠實受訪者fraudulentpa<調查>為確保調查質量而采取的調查質量控制標準、流程及評估方法。GB/T26315—××××4時間及其他限制性內容。客戶需求簡述通常4.4.14.4.24.4.3操作化operationalde4.4.44.4.54.4.6數據收集方式datacollection4.4.7在委托調查中客戶和調查服務提供者書面達成的合作協GB/T26315—××××結構性觀察structuredob組座談會的形式，在主持人(6.3)的組織下，就某個專5.1.105.1.11GB/T26315—××××65.1.125.1.135.1.145.1.155.1.16計算機輔助電話調查computer-assistedteleph5.1.17計算機輔助面訪computer-assistedpers5.1.18計算機輔助自填式問卷訪問computer-assistedsel5.1.195.1.20GB/T26315—××××75.1.21觀察員扮成顧客，記錄有關服務過程細節的情況，作5.2.10GB/T26315—××××85.2.11注:不包括連續調查同定樣本降(如:電視收視率樣本組)和可重新接觸的據庫(同意接受后續訪5.2.125.2.135.2.145.2.155.2.16分層隨機抽樣stratified5.2.175.2.185.2.195.2.20PPS抽樣samplingwithpro5.2.21GB/T26315—××××9樣本不是按照一定的概率抽出，而是由抽樣者主觀抽出或任由受訪者(3.16)自愿進入樣本的抽樣方5.2.225.2.235.2.245.2.255.2.265.2.275.2.285.2.295.2.30數據采集的結構化或部分結構化的工具或手段，由一系列GB/T26315—××××測試問卷pre-testingqu封閉性問題closed-endedq.115.3.125.3.13GB/T26315—××××5.3.145.3.155.3.165.3.17GB/T26315—××××數據收集復核validationofdatacoGB/T26315—××××執行過程評估executiveprocessaGB/T26315—××××完全或部分完成問卷的樣本數量占全部樣本數量注2:邏輯數據錄入是對數據邏輯的要素(例如數據類型、過濾題、跳問和響應選項)進行自動檢査的一種數GB/T26315—××××分類classify瀏覽資料和前述編碼工作基礎上，有選擇性地查找說明主題的個案，并對資料進行比較和對照的GB/T26315—××××頻率分布表tablesoffrequencydistributions數值表tablesofvaluesGB/T26315—××××公用微觀數據文件public-usemicGB/T26315—××××BCD 8 4 5 EFGHJKGB/T26315—××××LMPQRS 7 6 TWXY 3.14 5.2.12 3 5.1.14 5.3.10 6.4GB/T26315—××××ZGB/T26315—××××Aaccesspanel............................................5.2.11accompaniment................................accuracy........................................allrelativeresearchfiareasampling.............................attributedisclosureaxialcoding.....................................Bbackchecking.............................................6.14basictraining...............................................6.5biasCCAPIcataloguesampling.................................5.2.28classify.................................................clustersampling.........................commissionedresearchcomputer-assistedinconcept...................................................4conveniencesampling............casesofeligibility...................................6.18case-studyapproach...........clientbriefing....................................closed-endedquestions.....................coding........................................................7.1confidentiality................................Ddatacollectionmetdoor-to-doorinterviewdataanalysisreport......................................8.8datadisseminationdataentry.................................................7.3dataqualityreport........................................8.9depthinterview.....................................5.1.7Eexecutiveprocessappraisal.....................6.22executivereport.........................................6.23experiment..............................................5.1.5Ffocusgroupinterview.............................5.1.8fundedresearchfieldworkerIidentitydisclosure....................independentresearch...................................3.4internetinterview..5.imputation....................................................7.9incentiveinterviewguide............................................5.4itemnon-response.......................................7.7Jjudgmentsampling.................................5.2.24Kkprimaryrecords...................................6.21Llengthofquestionnaire........................Mmailsurvey...........................................5.1.14GB/T26315—××××mallinterceptinterview.....................measurementscalemulti-stagesampling...................mysteryshopping.............................monitoring.........................................Nnon-probabilitysampling...non-samplingerror.................................5.2.30nonconformingrate...................................6.19nonconformity...........................................6.27nonconformityprocess..............................6.29nonconformityproduct..............................6.28numberofcase5.2.9Oopencoding...............................................7.11operationaldefinition......................one-waymirrorobservatioopen-endedquestions..............outsourcing................................................3.13Ppre-investigation..................................5.3.10probabilitysampling............................5.projectschedule...................................4.4.10public-usemicrodatafilespopulation..............................................5.2.1pre-testingquestionnaire................projecttraining.........................................Qqualitativeresearch...............................qualitycontrol...........................qualityManagement..................................3.18quantitativeresearch.............................questionnaireevaluation..................quotasampling...........................question...........................................questionnaire............................questionnaireediting.................................6.17questionnairesurvey.........................Rreliability................................................researchcontract4.5researchhypothesis.................................4.4.1researchserviceprovider...........................3.9respondent.............................................3.16recruiterreportdemonstration....................................8.2researchagreement......................................4.5researchgoal..............................................4.1researchplan..............................................4.4researchproposal………….4.4researchreport…………….8.3researchrequirement.................................4.2researcher3.14response.................................................responserate................................................6.3Ssamplerotation.....................................5.2.12sampling................................samplingerror........................................5.2.29samplingmethods...................................4.4.7samplingwithprobabilityproportional selectivecoding.........................................7.13simplerandomsampling......................5.2.14snowballsampling..................................5.2.23sponsor...................................................stratifiedrandomsampling.....................5.2.16stratifiedsampling...............................systematicsampling...............................5.2.18samp