【完美導學】Unit 6 The Media Lesson 3 課件-2022-2023學年高二英語同步備課（北師大版2019選擇性必修第二冊）

北師大新版選擇性必修二Unit6THEMEDIALesson3THEADVERTISINGGAMEtheproductnamethenameofacompanywordsofexpertshumorouslanguagetheconceptoffreedompicturesorimagestheunusualideathedesignTHEADVERTISINGGAME

Haveyoueverboughtanythingasaresultofseeing,hearingorreadingadvertisements?Whatmakesanadvertisementattractive?Step1advertisementfreedomcommercialtechnologicallocatesuitableattractconsistofadvertiservisualcompetitivecombineparticipaten.廣告n.自由adj.商業的，商務的adj.技術的;科技的;工藝的vt.位于adj.合適的，適宜的vt.吸引由……構成n.廣告商adj.視覺的，視力的adj.競爭性強的，有競爭力的vi&vt.（使）結合，（使）組合vi.參加，參與Step2Keywordsfundamentalagencyoriginatesewbudgetboostgenuinelylinkanticipateprofitwelfareneighbourhoodsponsoradj.根本的;基本的;基礎的n.代理處v.創始，創造vi&vt.縫，縫紉;縫制;縫補n.預算vi.&vt.把……編入預算n.增長;v.促進，推動adv.真正地vt.把……聯系起來n.聯系，關聯vt.預期，預料n.利潤，收益，盈利n.幸福，健康;福利n.社區，住宅小區，街坊v.贊助，資助;為……擔保n.贊助商;資助者

1.Thepassagebelowisaboutadvertising.Skimthroughthepassage.Whatisitmainlyabout?

READANDEXPLOREaDifferenttypesofadvertisementsbThedevelopmentofadvertisementscDifferentattitudestowardsadvertisements√Step32.Whatisthetexttypeofthispassage?Whathelpedyouidentifythetexttype?Exposition(說明文)“Suchadvertisementshavegonethrougha

processofchangeovertheyearsalongwithsocial,economicand

technologicaldevelopments.”IdentifyingTextTypesYoucanidentifythetexttypebasedonthefollowinginformation:·titles(e.g.ASeaStoryAMedicalPionee);·textstructures(e.g.timeorder,argumentandsupportingdetails);·typicalexpressions(e.g.onceuponatime,inconclusion).(1)Whatdoesaclassicadvertisementlooklike?3.Answerthequestions.Itwaslikelytobethenameofa

company,partofwhichmightincludethenameof

theplacefromwhichtheproductoriginated.

(2)Whydomodernadvertisementshavetoattracttheattentionofthepubic?

Becausein

moderntimes,thereisamarketplacewhereproductsandservicesare

indirectcompetitionwitheachother.(3)Whatconceptsandideasareoftenusedinmodernadvertisements?Freedom,happiness,wealthandsuccess.(4)Whatdoadvertisersdotomakepeopleforgetthesellingpurposeofadvertisements?Thetop

advertisersoftodaybelievethatusinghumouras

wellasnewandunusualideastosurprisepeopleis

important.Theiraimistocreatesomethingthathasneverbeenseenbefore

andthatpeoplefindinteresting.Bydoingthis,theyhopetomakepeople

forgetthatsomeoneistryingtosellthemsomething!

(5)Howhasthegovernmentusedadvertisementsinthelastdecade?Overthelastdecade,the

governmenthassponsoredadvertisementsto

educatethepubliconfightingAIDS,savingwater,

helpingthepoor,givingupsmoking,etc.toincreasepublic

knowledgeabouttopicsthatusedtobeignored

bymostpeople,andthishasmadeoursocietya

betterplaceforeveryone.4.Usethediagramtotalkaboutwhatyouhavelearntaboutadvertising.TheAdvertisingGameClassicadsModernadsImprovedmodernadsFurtherimprovedmodernadsPublicadsDrivingforce?1Whathasbeenthedrivingforceforthedevelopmentofadvertisements?2Whatdoesthetitle"TheAdvertisingGame"meantoyou?ThinkandshareStep41.consistvi.組成(form)；在于(lie)；一致多詞一義

consistof，becomposedof，bemadeupof(1)consistof由……組成consistin(＝liein)在于……；存在于……

consistwith(＝agreewith)和……一致(2)beconsistentwith與……一致的；符合的Step5Languagepoints(1)Hisbreakfastconsistsofdrybreadandacupoftea.他的早餐由不涂黃油的面包和一杯茶組成。(2)Goodserviceconsistsinpunctualityanddependability.良好的服務在于守時與可靠。特別提醒consistof不用于被動語態和進行時。多維訓練(1)單句語法填空①Hiswordsdon’tconsist

facts.②Theresultis

(consist)withpreviousfindings.③Therearefourparts

(consist)ofthetext.(2)同義詞語替換Thisclubconsistsofeightmembers.

withconsistentconsistingismadeupof/iscomposedof2.competev.競爭；比賽多維訓練單句語法填空(1)Maxwillcompete

arace

others

thefirstplace.(2)Thetwocompaniesare