分析教案講稿

Oreo sin Localization:makemajorchangesto– sin扭一扭、舔一舔、泡一CulturalCulturalNevertouchtheheadofaThaiorpassanobjectoverTheheadisconsideredsacredinThenumber7isconsideredbadluckinSingapore,goodluckintheCzechRepublicandhasamagicalconnotationinBenin.Thenumber10isbadluckinThenumber4meansdeathinRedrepresentswitchcraftanddeathinmanyItisconsidereddiscourteoustousefirstnamesspecificallyaskedtodoInChina,itisimportanttomakepointswithoutarguments,orSOURCE:BusinessAmerica,July12,Culture,Culture,CustomsandDr.JinChap3,4,and“Cultureisthecollectiveprogrammingofthemindthatdistinguishesthemembersofonecategoryofpeoplefromthoseof-GeertOrigins,Origins,andConsequencesofExhibit

Culture–Waysofliving,builtupbyagroupofhumanbeings,thataretransmittedfromonegenerationtoanotherCultureisactedoutinsocialCulturehasbothconsciousandunconsciousvalues,ideasandattitudesCultureisbothmaterialandElementsElementsofMaterial Social HumansandThe

The GraphicsandPlastic

Music,Drama,andExercisesaprofoundIncludesclimate,topography,flora,fauna,andInfluencedhistory,technology,economics,socialandwayofTheideasofJaredDiamondandPhilipJaredHistoricallyinnovationsspreadfastereasttowestnorthtoPhilipReportsstrongcorrelationsbetweenlatitude(climate)andpercapitaGDPEmpiricaldatasupportsclimate’sapparentinfluenceonworkers’wagesExplainsocialphenomenausingprinciplesofphysiol4-gyHistory,History,thePoliticalandImpactofspecificeventscanbeseenreflectedintechnology,socialinstitutions,culturalvalues,andevenconsumerbehaviorTobaccowastheoriginalsourceoftheVirginiaeconomicsurvivalinthePoliticalThreeapproachesto ernancecompetedforworldDemocracy/freeJetaircraft,airconditioning, evisions,computers,Internet,Nonemoreimportantthanthebirthcontrol

AestheticsAestheticsandWhatdoyou ?Withwhite?associatewithRed?Active,hot,WeddingsinsomeAsianculturesPoorlyreceivedinAfricancountries

Purity,DeathinpartsofNotNottheGift,Butthe DonotopenagiftinfrontofaJapanesecounterpartunlessasked,anddonotexpecttheJapanesetoopenyourgift.Avoidribbonsandbowsaspartofthegiftwrap.Bowsasweknowthemareconsideredunattractive,andribboncolorscanhavedifferentmeanings.Donotofferagiftdepictingafoxorbadger.Theisthesymboloffertility;thebadger, Avoidredrosesandwhiteflowers,evenandthenumber13.DonotwrapflowersinDonotrisktheimpressionofbriberybytoomuchonaNotNottheGift,ButtheArab Donotgiveagiftwhenyoufirstmeetsomeone.maybeinterpretedasaDonotletitappearthatyoucontrivedtopresentgiftwhentherecipientisalone.Itlooksbadunlessyouknowthe well.Givethegiftinfrontofothersinless– alrelationships.LatinAmerica Donotgiveagiftuntilafterasomewhat relationshiphasdevelopedunlessitisgiventoexpressappreciationforGiftshouldbegivenduringsocialencounters,notthecourseofbusiness.Avoidthecolorsofblackand

Nevermakeanissueofagiftpresentation—orprivate.AlwaysdelivergiftswithtwoGiftsshouldbepresentedpriva y,withtheexceptionofcollectiveceremonialgiftsatbanquets.

ElementsElementsofoLinguisticEducationValues,NormsandE.g.,weddingCultureCultureisFamily,peers,referenceEnvironmentalMassE.g.,TV,ads,magazines,CultureCultureisGroupcustomslinktogetherthemembersofasocietyCommonSocialReligiousDeliciousor//CultureCultureisCountry-of-Origin:AutomaticassociationbetweenwheretheproductsaremadeinandevaluationsoftheproductsCultureCultureisDynamicConsumerswithinaparticularculturemayacquirenewbeliefs,attitudes,orvaluesthatareborrowedfromanothercultureCoffee,rap,weddingConsumerswithinaparticularculturemaydisplaydifferentculturalorientationsindifferentsituationsSelf-ReferenceSelf-ReferenceCriterionUnconsciousreferencetoone’sownculturalvalues;createsculturalmyopiaHowtoReduceCulturalDefinetheproblemorgoalintermsofhomeculturalDefinetheproblemintermsofhost-countryculturaltraits;makenovaluejudgmentsIsolatetheSRCinfluenceandexamineRedefinetheproblemwithouttheSRCinfluenceHighHighContextorLowTowhatextentmessagesorexplicitandverbalversusimplicitandutilizenon-verbalcues?High-High-andLow-ContextHighInformationresidesEmphasisonbasicLessemphasisonFocus SaudiArabia,

LowWordscarryallRelianceonFocuson ationofSwitzerland,US,ContextualContextualBackgroundVarious Cultureand MonochronicMonochronic(M-PolychronicPolychronic(P-P-TimeP-TimeversusM-MonochronicTendtoconcentrateononethingataDividetimeintosmallunitsandareconcernedwithPolychronicCharacterizedbythesimultaneousoccurrenceofmanyAllowsforrelationshipstobuildandcontexttobeabsorbedasMostculturesofferamixofP-timeandM-timeHaveatendencytobeeithermoreP-timeorM-timeregardtotheroletimeAsglobalmarketsexpandmorefromP-timeculturesareadaptingtoM- CulturalCulturalIndexIndexPowerDistanceUncertaintyUncertaintyIndexIndexIndexRelationtoMorecollectivistcountries:inCentralAmerica,inEastandSoutheastAsia,Ghana,Turkey,Greece,Moreindividualistcountries:USA,GreatBritain,Australia,Canada,Netherlands3PowerPowerRelationtoLowPDcountriesareAustria,Scandinavia,HighPDcountriesareMalaysia,Indonesia,inCentralandLatinAmerica,inArabCountriesUncertaintyUncertaintyUncertaintyavoidance:Theextenttowhichpeopleinacountryarethreatenedbyill-defined,ambiguousandriskysituationsandexhibitapreferenceforcontinuityandstabilityHighUA:Greece,Portugal,Japan,LowUA:Femininity-Femininity-Theextenttowhich svaluenurturingandcaringroles,asopposedtoassertiveness,earning,andmaterialMorefemininecountries:ScandinaviaandMoremasculinecountries:JapanandLongLongvs.ShortToassessToassessthesenseofwithinaWhetherWhethergratificationshouldimmediateorBriberyBriberyandAcontinuumofethicalMaintainhome-countryAbandoncompanyethicsandadapttolocalAlowerprice,abetterproduct,betterdistribution,orbetteradvertising//CorruptionCorruptionPerception(SelectedCountriesCPICPIDenmarkBrazilFinlandSouthKoreaChinaNorwayMexicoSwitzerland(72)UnitedStatesRussiaFranceNigeriaCzechRepublic*Thenumberinparenthesisisrankfor1999,whichisbasedon99counties**The umscoreis10.00;theminimumscoreis0.Aperfectscoreof10.00wouldbetotallycorruptfreecountry.Source:“The1999TransparencyInternationalCorruptionPerceptionsIndex(CPI),“ .(March)20032003Corruption‘cleanest’New

mostcorruptBriberyBriberyandForeignCorruptPracticesRequirespubliclyheldcompaniestoinstituteinternalaccountingcontrolsthatwouldrecordalltransactionsMakesitacrimeforaUScorporationtobribeanofficialofaforeignernmentorpoliticalpartytoobtainorretainbusinessProhibitspaymentstothirdpartieswhenthereisreasontobelieveitmaybechanneledtoforeignofficials ThreeThreeEthical Question UtilitarianRightsofthePartiesJusticeorFairness

Doestheactionoptimizethe"commongood"orbenefitsofallDoestheactionrespecttheoftheindividualsDoestheactionrespectthecanonsofjusticeorfairnesstoallpartiesinvolved? 年月日, 年月日,據《南方日報》消息，可口可樂 品日前被曝千萬元，目前相關涉案已被帶走。此案正在中消息稱， 時2009812200552004

事 西門子在過去10年中曾向中國客 的單

結美證交會接受 公20 與德國 司法機構達成和 《反海外賄賂法》的問朗訊將 予的處 AAComparisonofChineseAmericanChineseCulturalCenteredonasetofSubmissivetoAncestorPassiveacceptanceoffatebyseekingharmonywithnatureEmphasizesinnerexperiencesofmeaningandfeelingAclosedworldview,prizingandCulturerestsonkinshiptiestraditionwithahistoricalPlacesweighton

CenteredontheGreateremphasisonself-Resentsclass-basedActivemasteryin natureConcernedwithexternalexperiencesandtheworldofPlacesprimaryfaithinandisorientedtowardPlacesweightondimensionsof al

Values ’sdutiestoclan,and

Values UnderstandingUnderstandingDifferentWhyisitRiseofGlobalGlobalmarketingisagreatButitcomeswithitsownCultures/CountriesdifferCulturalCulturalSensitivityandBeingattunedtothenuancesofculturesothatanewculturecanbeviewedobjectively,evaluatedandappreciatedCulturesarenotrightorwrong,betterorworse,theyaresimplydifferentThemoreexoticthesituation,themoresensitive,tolerant,andflexibleoneneedstoSoalotofeffortneedstobemadeinordertolocalizeyourglobalproduct….Whichbringsustothebigdebateinglobalmarketing…RequiredRequiredAdaptationisakeyconceptininternationalTenbasiccriteriaforopenabilitytoadjusttovaryingknowledgeofthelikingforabilitytocommandabilitytointegrateoneselfintotheenvironmentDegreeDegreeofEssentialtoeffectiveAwarenessofone’sowncultureandRecognitionthatdifferencesinotherscancauseanxiety,frustration,andmisunderstandingofthehost’sintentionsTheself-referencecriterion(SRC)isespeciallyoperativeinbusinesscustomsThekeytoadaptationistoremainAmericanbuttodevelopanunderstandingofandwillingnesstomodatethedifferencesthatBusinessBusinessCulturalCulturalCulturalCulturalCulturalCulturalBusinesscustomsandexpectationsthatmustbemetandconformedtooravoidedifrelationshipsaretobeThesignificancefriendshipcannotbeInsomeculturesa ’sdemeanorismorecriticalthaninothersImperativesvaryfromculturetoCulturalRelatetoareasofbehaviorortocustomsthatculturalaliensmaywishtoconformtoorparticipateinbutthatarenotrequiredAculturalelectiveinonecountymaybeanimperativeCulturalelectivesaremostvisiblydifferentCultural–Customsorbehavior exclusivelytheDiffusionDiffusionTheTheAdoptionCharacteristicsCharacteristicsofAdopterAdopterTheTheAdoptionThementalstagesthroughwhichanindividualpassesfromthetimeofhisorherfirstknowledgeofaninnovationtothetimeofproductadoptionor----------CharacteristicsCharacteristicsofRelativeRelativeAdopterAdopterEarlyEarlyEarlyLateVenturesome,risk-takers,Adoptearlyandwithcare;opinionDeliberate,aheadofmostbutnotSkeptical,likeotherstohavetriedBoundbytradition,suspiciousofAdopterAdopterDiffusionDiffusionofInnovatio