關于全國廣播電視大學英語專業學生優秀項目設計(商務方向)評選課件

關于《全國廣播電視大學英語專業學生優秀項目設計（商務方向）評選》的幾個問題2006年10月于福建邵武關于《全國廣播電視大學英語專業學生優秀項目設計（商務方向）評選》的幾個問題評選的總體情況回顧課程的性質和目的要求回顧對商務項目設計書的要求推薦設計書的優點存在的問題幾點建議評選的總體情況一等獎一名，二等獎三名，三等獎六名，優秀獎十六名。比上次抽查的情況有明顯進步。各有所長，綜合評比，相對平衡。重點看最后的定稿，由于教師修改的度有所不同，因此排在前面的學生實際水平不一定比后面的高。回顧成績評定標準核心小組座談：5%顧客狀況分析：5%SWOT分析：10%項目實施流程圖：5%項目框架圖：10%風險分析：5%項目計劃書：60%回顧對最后文本的要求l

它大體應包括：附信、封面、摘要、介紹、正文、預算、申請人資歷與經驗、附錄等部分。正文是其中的重點。但附信和摘要也很重要。附錄可包括項目涉及過程中的階段成果和素材，如調查會記錄等。推薦設計書的優點選題新穎與本職工作相關摘要清晰圖表設計吸引人語言得當、正確教師輔導和修改認真檔案材料齊全與本職工作相關蝦飼料—水產飼料公司單證制作培訓中心—銀行港口鐵路擴展—集裝箱碼頭漢語培訓中心—培訓中心南方電大普遍在商務方向的項目設計比較好。摘要清晰ExampleOne：Duckfeed：highcostandlowsellingpriceShrimpfeed:lowcostandhighsellingpriceWhentheproductionlineiscompleted,itcanproduce3tonsofshrimpfeedperhour.Theannualproductioncapacityis12,000tons.Theinvestmentis4millionRMByuan,AllthefundswillbeborrowedfromC&BGroupCo.Ltd.,takingtheshrimpfeedequipmentasthecollateral.Repaymentofcapitalandinterestwillbe272,000yuanperyear.Therepaymentperiodwillbefifteenyears.摘要清晰ExampleTwo:OnWeGoEnglishTrainingCenterwillbesetupinChenghaiDistrictandChaoyangDistrict,Shantou,toofferflexiblestylesofteachingbyateamofnative-speakingandnon-nativespeakingEnglishlanguageteachingprofessionals.Itwilloccupy1,000squaremetersindowntownChenghaiDistrictandChaoyangDistrictrespectively.Theprojectwillallowustogainarevenueof1,440,000yuanandaprofitof180,000yuaninthefirstyearaftertheplanisaccomplished.Thesefigureswillberaisedby15%inthenexttwoyears.Thetotalinvestmentoftheprojectis600,000yuan.

語言得當正確Example：WeplantosetupOnWeGoEnglishTrainingCenterinChenghaiDistrictandChaoyangDistrict,Shantouwithinthreemonths,offeringflexiblestylesofteachingbyEnglishlanguageteachingprofessionals,bothChineseandEnglishnativespeakers.ThebusinessgoalofthecenteristoprovidetrainingincommunicativeEnglish.Therearefourreasonstolaunchthistrainingcenter.First,astheworldisbecomingaglobalvillage,English,asaninternationallanguage,isincreasinglyimportant.Inaddition,China’saccessiontotheWTOandBeijing’ssuccessinbiddingforthe2008OlympicshavealsoboostedtheenthusiasmofleaningEnglishinthecountry.

語言得當正確Example(cont’d)Second,therearesomanyindustrialcompaniesandhouseholdworkshopsexportingtheirproductstoforeigncountriesinChenghaiDistrictandChaoyangDistrict.AccordingtotheShantouHumanResourcesWebsite,thedemandforforeigntradeprofessionalswithgoodEnglishproficiencyinthesetwodistrictsisover20,000,muchmorethanthesupply.Third,thereisonlyonelanguagetrainingcenterinChenghaiDistrict,whileinChaoyangDistrict,thereisnone.Lastbutnottheleast,vocationalEnglishtrainingisanewlyemergingmarketofferingthepotentialforagoodreturnofthecapital.教師輔導和修改認真內容，文字，建議。Youroutlinelooksgreat!Youhavealreadydonealotofwork.Itisimportanttobeveryclearastowhatyourprojectis.Iknowfromyour“Discussion”sheetthatyouareexpandingthefeedline,butinyoursummaryyouwillhavetomakeitclearwhetheryouareaddinganotherlineinthisoldbuildingoryouareshuttingdownanddoingarenovation.Ifyouareusinganoldbuildingandequipment,didyouhavetobuyitordiditbelongtoyourcompany?Ifyouhavetoshutdowntorenovatetheexistingplant,thisisalsoafinancialcostthatmustbeconsidered.存在問題程序不夠規范“借用”較多語言質量問題內容方面的問題教師指導力度程序不夠規范Coveringletter不齊全；教師評語和輔導記錄有的有后補的跡象；報送材料的項目不一致；各校對答辯要求不一致，一般都很簡單；有的答辯記錄只記錄了問題，沒有記錄學生的回答。“借用”較多不少選題與教材比較接近；因此文字也與教材比較接近；SMART（specific,measurable,agreed,realistic,time-bound)分析“借用”課文。內容方面的問題

缺coveringletter；SWOT分析不夠詳細；內容前后矛盾；